Reverse Brainstorming
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View ArticleThe Disney Technique
We are often faced with problems that need solving, we also often like to think in nice neat straight lines to solve them. Highly technical people are especially prone to this way of thinking. This...
View ArticlePromoting innovation while avoiding surprises Part 1
This is going to be a 2 part post, part one will set the scene of a problem I believe is very common in businesses – particularly health care businesses. In Part 2 I will explain the use of a creative...
View ArticleValues Brainstorm (part 2 of the values series)
This is the conclusion to my posts on values, if you haven’t read them yet please click here to view, this will then put THIS post in to context. Brainstorms are known as divergent thinking This fits...
View ArticleThe Power of a Question to Elicit a Response
Questions are a very powerful mechanism to encourage a response and are highly underused in online marketing in my opinion. The thing is, we can’t refuse to answer a question… we are hard wired to...
View ArticleThe Power of a Question to Elicit a Response
Questions are a very powerful mechanism to encourage a response and are highly underused in online marketing in my opinion. The thing is, we can’t refuse to answer a question… we are hard wired to...
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